A visual guideline of designing info-graphic (case study on social media during the Pandemic lockdown

Abstract

During the “COVID-19 Pandemic lockdown”, the rise of dependency over social media platforms for communication, led to dissemination of fake news and misleading information. Backed up with the lack of consistency of effective crisis communication, trust and risking protective measures adherence by the public. Also, the neglect of achieving the “laws and principles” of visual perceptions of info-graphics published by the Egyptian MoHP (Ministry of Health and Population) and it’s affiliated councils, as a tool to inform the citizenry of the government measures surrounding the “COVID-19” policy. The aim of this research: Is to analyze the visual communications tools of the “Ministry of health” on the social media during the pandemic, and to measure the effectiveness of adherence to the public. This paper will create a new model of data visualization, combining the principles of psychology, usability, graphic design and statistics to convey complex information addressing the public comprehensively.