The Usability of Ceramic Sculpture and Augmented Reality in designing an Indoor PSA (A comparative study among the impressions of Egyptians, Koreans, and Chinese).

Abstract

This research deals with an artistic experience that combines fine art and applied art and the application of augmented reality technology. The beginning was by adopting the issue of "Animal Rights and Welfare" to raise awareness and educate the public. Researchers used the ceramic sculpture through a piece of art carved and processed in color specifically to express the content of the awareness message with augmented reality technology to design an "informal" indoor Public Service Advertisement. We can open a communication channel to broadcast multiple awareness messages from local and international bodies and associations through this creative concept. To demonstrate this concept scientifically, the researchers designed a questionnaire to survey and measure the attractiveness of the idea. Creativity and impressions of the recipient, and the extent of acceptance of the experience in artistic, academic, and market circles? It was directed to the Egyptians, Koreans, and Chinese electronically; researchers applied the study to an exploratory sample of 50 participants from Egypt, South Korea, and China. Researchers tested The Questionnaire by verifying three statistical elements: The Validity, The Reliability, & The Internal Consistency of the Questionnaire. Researchers applied to the final sample of 74 participants from the nationalities. The researchers used the 5-Likert scale, the statistical package SPSS Ver.22. From the point of view of the sample members: The research sample found that viewing the used ceramic sculpture is unnecessary so that the recipient will feel aesthetic pleasure based on the artwork's beauty (Ceramic Sculpture). However, the recipients' Impression of indoor PSA integrated with AR and ceramic sculpture has awareness and acceptance of the idea in the Ad through aesthetic pleasure. Gender did not impact the recipients' Impression of using AR and ceramic sculpture in indoor PSAs; also, there is an effect of nationalities between the three groups (Egyptians, Koreans, and Chinese) in liking the idea of using AR and Ceramic Sculpture in indoor PSAs. The researchers also found a statistically significant difference between Egyptian and Korean nationality in favor of the Egyptian. There is no statistically significant difference between Egyptian and Chinese on the Questionnaire.