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dc.contributor.author Kamel Al-Nabawi, Hussein
dc.contributor.author Tantawy, Diaa Eldin
dc.contributor.author Abdel-azim Abdel-rahman, Ahmed
dc.date.accessioned 2021-05-18T09:24:55Z
dc.date.available 2021-05-18T09:24:55Z
dc.date.issued 2021
dc.identifier.uri https://isaa.aaciaegypt.com/xmlui/handle/123456789/511
dc.description.abstract The research paper sheds light on concepts of marketing identity and brand building and the extent of impact on different marketing plans and mechanisms, as well as the benefit of the added value of the product through the confirmation of the brand identity, which helps to raise and enhance the product's marketing position, price and competitiveness The research also sheds light on one of the major international companies working in the manufacture and distribution of furniture around the world. Here we will spot on two main topics: - First: about branding - Brand identity: through Brand Identity, we will know how a company seeks to convey its individuality and distinctiveness to all its relevant publics. - Brand Equity: through brand equity, we will know what is Brand Equity as the added value with which a brand endows a product. Second: Branding & Value - Reputation Value: through Reputation Value, we will know how Brand Cultures Shape Perceived Product Quality from an economic point of view, brands serve as containers of reputation. - Relationship Value: through Reputation Value, we will know how Brand Cultures Shape Relationship Perceptions Brands also communicate that the firm producing the product can be trusted to act as a long-term partner that will flexibly respond to future customer needs. And finally we will put a spot on a real case of an important study: In this part the researcher spots on IKEA as a case study of the importance of branding. en_US
dc.language.iso ar en_US
dc.publisher مجلة العمارة والفنون والعلوم الانسانية en_US
dc.subject Branding en_US
dc.subject How to build a Brand en_US
dc.subject Brand Identity en_US
dc.subject Furniture Industry en_US
dc.title The Impact of Commercial Brand on Furniture Industry en_US
dc.type Article en_US


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