The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty

Abstract

Museums are an important part of the peoples’ culture, as they are the visible part of their culture, history, and trends, but rather they are one of the cultural organizations that build and reflect the awareness of societies at the same time, moreover being an important part of cultural tourism linked to the culture of society. Nowadays, the development of digital media led to the need of emphasizing the museums’ identity as a cultural organization and its extension in the digital world and to find innovative communication methods as a strategic option to interact with the receiver and emphasize identity with these changes to ensure its existence and continuity and keep the receiver loyalty thus enrich the visual culture. Technology has given visual identity design a great opportunity for creativity and clearness, diversity, and flexibility. They are no longer fixed logos, but rather have a personality and voice presented in different digital