The Role of Textile Printing in Designing Visual Identity for City Branding

Abstract

There are many countries in the world that visitors are fascinated by, for what they have done in preserving their identity, the colors of their buildings, and highlighting their architectural character in their various facilities , The key to successful branding is to establish a relationship between the brand and the consumer, such that there is a close fit between the consumer’s own physical and psychological needs and the brand’s functional attributes and symbolic values .The field of textile printing is one of the most important fields that can contribute effectively in building the visual identity, because it contains many details that have the power to effectively influence the design of the visual identity. Therefore, the researcher was keen to focus on the field of textile printing specially by emphasizing its' role in building an integrated visual identity for a city. city branding is a product or service made distinctive by its positioning relative to the competition and by its personality, which comprises a unique combination of functional attributes and symbolic values’ As the research is talking about city branding and its role in the Sustainable Development of any City so it is very important to discuss the SWOT analysis Which is a strategic planning technique that provides assessment tools. of the city that is targeted to be branded and here in our research we are talking about Hurghada and it's strength and weakness , opportunities and threads to be able to make a city branding for hurghada The research has been divided into parts, beginning with the introduction, problem, goals, importance, assumptions and methodology, then the theoretical framework includes What is city Branding , Advantage of city branding , Deference between city image and city Identity Characteristics of Successful City Brands , Sowt analysis of hurghada , Designing process of city branding , and textile printing Products to be branded , then Results , And Recommends.